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 Corporate Information

FOUNDED: 1982

OWNERSHIP: Public (Nasdaq: ERTS)

HEADQUARTERS: Redwood City, California

REVENUES: $3.67 billion GAAP net revenue for FY 2008

EMPLOYEES: 8,500 worldwide

BACKGROUND:
Electronic Arts (EA) is the world’s leading independent developer and publisher of interactive entertainment software for advanced console systems such as the PlayStation® 3, PlayStation®2 computer entertainment system, the PSP™ (PlayStation® Portable) system, Xbox 360™ and Xbox® video game system from Microsoft, Nintendo Wii, Nintendo GameCube™, Game Boy® Advance and the Nintendo DS™ as well as PC, casual web-based games and games for mobile phone devices.

Since the company was founded in 1982, EA has been a creative leader and today, the company continues to innovate and evolve the interactive entertainment medium. By drawing talent from diverse fields such as computer programming, animation, character modeling, motion capture, 3D face and body rendering, computer graphics and sound engineering with contributions from storywriters, directors, camera-people, actors and musicians, EA uses technology and creativity to develop mainstream interactive entertainment.

EA’s broad portfolio of franchises includes global perennial blockbusters from its EA SPORTS™ brand including: Madden NFL, FIFA Soccer, and NBA LIVE. The diverse offering from its EA™ brand features wholly-owned intellectual properties such as Need For Speed™, The Sims™, and Burnout™ franchises, as well, as key Hollywood licenses for games based on The Lord of The Rings™, Harry Potter™, and The Godfather™ properties. Recent EA SPORTS BIG™ hit titles include NFL STREET, NBA STREET and FIFA STREET.

Additional growth drivers for EA are in online gaming and the mobile phone markets. In 2006, EA acquired Massively-multiplayer Online game developer Mythic to form EA Mythic. The studio is responsible for RPG franchises Warhammer Online, Dark Age of Camelot and Ultima Online. In the same year, EA also acquired JAMDAT Inc, the world’s leading developer of mobile phone games. Today, EA Mobile is the #1 mobile game publisher with a wide selection of sports, simulation, racing and puzzle games.

EA is an active player in online games on PC and consoles. EA’s Pogo.com™ casual gaming site offers web-based games including a Club Pogo™ subscription service which has more than 1.5 million subscribers. EA’s Battlefield franchise is among the most popular PC games to be played online. EA also supports Microsoft’s Xbox Live® service and in 2007 will have launched two Xbox Live Arcade games: Boom Boom Rocket and Wing Commander Arena .

EA BRANDS:
EA markets its products worldwide under four brand logos:

  • EA SPORTS™
  • EA SPORTS Freestyle™
  • EA™
  • POGO™

EA TOP SELLERS:
In FY 2008 EA had 27 titles that sold over 1 million units, and seven titles earned triple-platinum status; FIFA 08, Madden NFL 08, Need for Speed Pro Street, The Simpsons, Harry Potter: Order of the Phoenix, Need for Speed Carbon, Rock Band.

EA STUDIOS:
EA operates its global Headquarters in Redwood Shores, California and with regional headquarters in Geneva Switzerland and Singapore.  In addition, EA has worldwide studios in the following locations:

  • BioWare, Edmonton, Canada
  • Black Box, Vancouver, Canada
  • Bright Light, Guildford, U.K.
  • Criterion, Guildford, U.K.
  • Digital Illusions, Stockholm, Sweden
  • EA Montreal, Canada
  • EA Redwood Shores, California
  • EA Salt Lake, Utah
  • EAC (Canada), Burnaby, Canada
  • EALA (Los Angeles), California
  • Maxis, Emeryville, California
  • Mythic, Fairfax, Virginia
  • Pandemic, Los Angeles, California
  • Phenomic, Frankfurt, Germany
  • The Sims, Redwood Shores, California
  • Tiburon, Florida

WORLDWIDE PUBLISHING OFFICES:

  • Australia
  • Austria
  • Belgium
  • Brazil
  • China
  • Czech Republic
  • Denmark
  • Finland
  • France
  • Germany
  • Greece
  • Hong Kong
  • Hungary
  • India
  • Italy
  • Ireland
  • Japan
  • Korea
  • Mexico
  • Netherlands
  • New Zealand
  • North America
  • Norway
  • Poland
  • Portugal
  • Russia
  • Singapore
  • South Africa
  • Spain
  • Sweden
  • Switzerland
  • Taiwan
  • Thailand
  • United Kingdom

EA MANAGEMENT TEAM:
John Riccitiello, Chief Executive Officer
Lawrence F. Probst III, Executive Chairman of the Board of Directors
Gerhard Florin, Executive Vice President and General Manager, International Publishing
Frank D. Gibeau, President, EA Games Label
Eric Brown, Executive Vice President, Chief Financial Officer
Joel Linzner, Executive Vice President, Business and Legal Affairs
Peter Moore, President, EA SPORTS
Nancy Smith, President, The Sims Label
Kathy Vrabeck, President, EA Casual Entertainment Label
Stephen Bené, Senior Vice President, General Counsel and Corporate Secretary
Jon Niermann, Senior Vice President, Managing Director Asia Publishing
Gabrielle Toledano, Executive Vice President, Human Resources
Kenneth A. Barker, Senior Vice President and Chief Accounting Officer
John Pleasants, President, Global Publishing and Chief Operating Officer
                     © 2008 Electronic Arts Inc. All rights reserved. Legal Notice

EA supports the Entertainment Software Ratings Board (ESRB) and game ratings. As a founding member of the ESRB, we believe in an industry-supported, voluntary rating system. Ratings are designed to provide accurate and objective information about the content in computer and video games so that consumers can make an informed purchase decision. The ESRB is an independent organization which assigns game content ratings, enforces advertising guidelines and helps ensure responsible online privacy practices. EA's computer and video games as well as our marketing materials are submitted to the ESRB for review – each carries an ESRB rating. We strongly support efforts by the Entertainment Software Association (ESA) and the ESRB to educate consumers, parents and retailers on the ESRB rating system. You can find more information about the ESRB at www.esrb.org.